Global Versus Local Keyword Research

Then once you type that in, it’s going to give you the actual search volume for that keyword on a monthly basis. It will give you the cost per click that people are paying if they’re actually doing ads, we’re not going to focus on that because it doesn’t really matter to us. It will also give us our competition, so the competition scores will range from anywhere between 0.00 to 1.00. With the rise of smartphone users around the world, Google is seen encouraging more and more small business owners to gain more traction for their local search results. When the local search results improved, that means, you will have a better chance to increase your online visibility, as well as reaching out to a more targeted group of people.

Reviews also stand out to prospects as they’re often featured in local search results. And a lack of ratings may not instill trust and confidence in your brand. Research showsthat 81 percent of people read reviews and check ratings, and more than one-in-three consumers comment on blogs or contribute to online forums. Try to cover local events from the perspective of a local business owner. Schema.orgwas invented to create a common language between major search engines Google, Bing, and Yahoo. The Google three-pack is the collection of the top three results for your local search.

While over 1,600 people search for this keyword, there’s a good chance that many of them won’t be around Wicker Park, but scattered all over Chicago. In other words, this keyword doesn’t capture your ideal audience that’s within your locality. Assuming you’re an orthodontist in Wicker Park, Chicago, you will like to show up on search results when someone in your area has challenges with their teeth. If you’re at work and want to get a pizza delivered for lunch, for example, Googling “pizza delivery” shows a list of locations near your office in its local SERPS . Use custom data from your app to power timely, relevant marketing campaigns. Join our community for freelancers and agencies to unlock tools for managing clients and perks to grow your business.

Google knows where I am located when I performed the search, so we see ‘bend oregon’ and ‘central oregon’ as the first two main image tag recommendations. If you happen to see Google Maps show up for your search, then you're going to need local SEO. Local search encompasses local/map pack results and localized search results, too. We are not pigeonholing ourselves by focusing on single keywords for a single page.

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Aneesha Labroo started her own activewear company in India after noticing how fitness culture was booming throughout the country. Here she talks about the challenges of launching the brand and why the Indian wellness sector is in a healthy place. Not many social platforms have made quite the impact that TikTok has. As brands continue to innovate on the app, it’s probably about time to touch base on what best practice actually looks like. Lionel Jagorel Local SEO keyword research is co-founder of Parisian running community Jolie Foulée. In 2020, the group worked alongside French sneakers brand Veja to create the Condor 2 running shoe.